If any contact unsubscribes from your marketing email, their email status will automatically change from opted in to opt out. Please follow the below steps for changing the email status back from Opted-out to Opted-in:
Step: 1 > How to easily search for Opted-out Email Status?
You can add a filter to lookup Email Status field for Opted out Contacts. In order to create a filter, you need to navigate to the left-hand side of your CRM and go to Marketing -> Contacts -> Contacts Home section. Then Click on Add New option next to Filter.
After that Type the Filter Name and Add “Email Status” field from the list. It will bring to you the next step for adding Opted out lookup value for Email status field and click on Next. Then Save the Filter and click on Run.
It will fetch the list of all Opted-out Contacts from your database. If you do not find the Email Status field on the list view then click here to follow the steps.
Step: 2 > Create a Template to get Explicit Opt-in Consent From Existing Contacts
Soffront provides a convenient way to customize a template for sending email consent.
Step: 3 > Send the Opted in Email to your Contacts Manually:
The final step is to send the email to your contacts. Click here to know more about sending emails to contacts.