Image and Video Requirements – Social Marketing

Social Marketing can help you post to all of your most important social media accounts. These do, however, have specific requirements to post.

Image Requirements

Social Marketing supports the following image types: PNG, JPEG, or GIF.

Recommended size: If posting to multiple social networks, we recommend square images (1:1)

Social network Dimensions Maximum File Size Notes
Facebook Recommended:

1200 x 1200 px (square image | 1:1)

1,080 x 1,350 px (vertical image | 16:9)

Minimum:

600 x 315 px

Note: Facebook generally scales well with all image dimensions

4 MB

For PNG images, aim for less than 1MB as larger PNGs may appear pixelated on Facebook

  • Social Marketing supports 10 images per post on Facebook
  • When uploading multiple images, Facebook will arrange your images to match the first one uploaded.

    For best results, we recommended using consistent image sizes when possible.

Instagram Recommended:

1,080 x 1,080 px (square | 1:1)

1,080 x 608 px (landscape | 1.91:1)

1,080 x 1,350 px (portrait | 16:9)

 

Minimum:

640 x 640 px (square | 1:1)

30 MB

For PNG images, aim for less than 1MB as larger PNGs may appear pixelated on Instagram

  • Social Marketing supports 1 image per post on Instagram
Google Business Profile Recommended:

720 x 720 px (square | 1:1)

 

Minimum:

250 x 250 px (square | 1:1)

5 MB

Cannot be less than 10 KB

  • Social Marketing supports 1 image per post for Google Business Profile
  • The photo should be in focus and well-lit. It should have no significant alterations or excessive use of filters. In other words, the image should represent reality.
Twitter Recommended:

1,200 x 675 px (landscape | 16:9)

 

Minimum:

600 x 335 px (landscape | 1.79:1)

5 MB (PNG, JPEG) | 15 MB (GIF)
  • Social Marketing supports 4 images per post on Twitter
  • GIFs have additional requirements for Twitter. To ensure your post is successful, try matching the following constraints:
    • Resolution: <= 1,280 x 1,080 px
    • Number of frames: <= 350
    • Number of pixels: (width * height * number of frames) <= 300 million
    • Looping: GIFs that do not loop will be uploaded as still images
LinkedIn Recommended:

1,200 x 627 px (landscape | 1.91:1)

Minimum:

At least 200 px wide

10 MB
  • Social Marketing supports 9 images per post for LinkedIn

 

Video Requirements

Social Marketing supports the following video formats: MP4, MOV.

Social Network Dimensions Video Bitrate Maximum File Size Length
Facebook 10 GB 4 hours
Instagram N/A* 5 Mbps 1GB 60 seconds
Twitter N/A* 1GB 60 seconds

 

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