We know how to capture Leads from a Web form but this time we will learn how to Capture it from Landing Page and then Nurture. Under Marketing, you need to go to Email Marketing and then click on the Automation Campaign.
Steps : Home > Marketing > Automation Designer > Start from Landing Page
Step 1. Please select “Start with landing page” template to start with.
On the automation editor screen, type in the name of the campaign and click on Edit option to select a Landing Page for continue setup.
Below is the scenario where user can Capture leads from a Landing Page, (So used landing page should have a FORM embedded) and then start a touch campaign to send email to them and if any recipient clicks any link provided in that email then the system would change their group by which users may segregate them in a different section.
Step 2. Select the Action ‘Notify’ by which the system could notify the defined user when any visitor submitted their details via Landing Page.
Step 3. Now please select the option Touch campaign from the left and define the same Group which has been used in Landing Page FORM.
Step 4. Update the details of the Touch campaign and add message 1.
Step 5. Now, if you wish to track whether anyone is clicking on any available link then you can create a ‘Link Clicked?’ from Decisions section
Step 6. Now you may select different actions based on your business scenario from the left Actions section. Change Group here is an example. And Connect with ‘YES’ of Link Clicked Decisions.
