Why My Campaign looks bad in Outlook

Soffront Marketing templates are designed to look great across all email clients, However, versions of Outlook from Outlook 2007 to present use Microsoft Word to render HTML email, which can sometimes mess with your formatting and turn a beautiful email into a broken one.

Microsoft Word is meant for print design and attempts to render HTML like it would look in print preview, causing the display to look different from what you may have designed and tested. Although you can’t anticipate every formatting issue that could happen, there are a few things you do to avoid having your emails looking too terrible in Outlook

We recommend that you try to determine what version of Outlook most of your subscribers use and design and test for that version. Our Template Preview tool provides a good indication of how an email will appear in Outlook, but we strongly encourage you to send a test email and view your campaign directly in that version of Outlook, if possible.

In this article, you will find some common problems of Outlook 2007, 2010, and 2013 and their workaround

The padding around the images is being ignored

  • Use a photo editor to add a border to your image and then upload the image to your Template. If the border is part of the image Outlook cannot ignore it.
  • If you are savvy with HTML. Click on Code View to access the Source code. In the tag for your image, add vspace and hspace.

Image Clipped, Rescaled or not Loading

Outlook has an image length of approximately 1728px tall any image taller then that is clipped from the top. Resize your images before adding to the template. Or you can divide and corp a bigger image into several small images in a photo editor and then upload and arrange them in the template to look like one big image.

Extra white space in the content

Outlook renders HTML using Microsoft Word. Therefore it sees the template as pages that need to be printed out. If  Outlook sees the template as two separate pages for that particular section, extra space is inserted above the image to force the image down to the next page. Reorganizing and sending out test email can help you determine if outlook is making your page break or adding white space above images.

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