Within the Leads tab, you can filter through Tweets based on your searches to find people in the neighborhood that are declaring their intent to purchase.
Begin by setting up your lead searches:
Once you are in Social Marketing
- Navigate to Settings > Lead Searches
- Select Add Button.
- Enter a phrase that potential customers would use to express their interest. For example, if you’re an Action Coach, you may search for “Coaching” or “Seminar” etc.
4. Preview your results. If you find that too many of your results are irrelevant, use the Must Include and Must Not Include keywords to fine tune your searches. Remember, you are able to restrict the radius of your results to get users within your local area.