To enhance communication management, Soffront introduces an optional “Campaign Reply To Email” field within the company profile. This feature allows users to specify a dedicated email address for receiving replies from campaign emails, separate from the primary business email.
Location & Setup
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Navigate to Settings → Company Profile.
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Locate the new field “Campaign Reply To Email”, placed immediately below the Business Email field.
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This field is optional and accepts any valid email address.
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How to Use
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Enter the desired reply-to email address in the Campaign Reply To Email field.
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Click Save to apply changes.
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Campaign emails sent via Soffront will now use this address as the reply destination.
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Important Considerations and Usage Guidelines
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To activate the Campaign Reply To Email during a campaign, you must use the merge field
${company.replyto_email}within your campaign email setup. This merge field dynamically pulls the specified reply-to address from your company profile.-
If you do not use this merge field in the campaign, the Campaign Reply To Email will not work, and replies will default to the standard business email.
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Alternatively, you can manually override the reply-to address in the campaign settings by entering any other email address. This custom address will take precedence over the company-level reply-to email.
Purpose & Benefits
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When sending marketing or notification campaigns, replies will be directed to this specified address instead of the default business email.
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This segregation improves workflow by directing campaign responses to a dedicated mailbox or team, avoiding clutter in general correspondence channels.
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If left blank, replies will default to the main business email as usual.